COMMUNICATION & BRAND DIGITAL STRATEGY
We work with a method based on insight-driven and data-driven research to develop customized and quality strategies, capable of effectively and concretely supporting the communication and presence of the brand on the most functional social channels.
Insights and data analysis
Benefit / pitfall analysis
Strategic concept development
Identification of strategic channels of Social Media Presence
Definition of the appropriate tone-of-voice
CONTENT CREATION & MANAGEMENT
We develop innovative concepts transforming them into visual contents and engaging copy, aligned with the image and mood that our clients want to convey. We elaborate editorial plans and create efficient storytelling techniques - optimized for digital, web and SEO - grasping the right tone of voice of each brand with the objective of raising awareness, beside generating and increasing conversions.
SOCIAL ADV STRATEGY
Consistently with our approach focused on the analysis and interpretation of data and KPI, we deploy Customer Journey and strategic advertising campaigns aimed at reaching specific objectives. From the study of existing publics to the creation of a custom audience, from an advanced tracing of all user’s touch-points to the creation of dynamic retargeting operations, we work on optimizing the investment of ADV budgets and of communication performances.
- Customer Journey mapping and visualization
- Lead Generation strategies
- Construction of advanced funnels
- Conversion Rate Optimization (CRO)
- Brand activation